SEO stands for search engine optimization. It is web development for internet marketing.
Optimizing a website include on-site and off-site SEO. On-site SEO tasks involve content editing, content structuring and technical coding suggestions. Off-site SEO includes promoting website tasks such as increasing the number of high quality backlinks or inbound links.
SEO is a holistic subject. Being a good SEOs ( an acronym for "search engine optimizers") should understand how search engine works, understand search engine algorithms and ranking strategies. Doing SEO can't just only focus on the mechanical aspects of SEO, analyszing web traffic, testing keywords, comparing competitor websites are all vital to the success of SEO.
For SEO purpose you must remember:
1. Crawler-based search engine spider or crawler doesn't recognize images when crawling a webpage. You must help the spiders understand each of images with alt text. Google webmaster guidelines "Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text eontained in images. If you must use images for textual content, consider using the 'ALT' attribute to include a few words of descriptive text."
2. Crawler-based search engine is not human being, sometimes it might not get the meaning of a page right. You must help seach engine by optimizing the page to get higher ranking.
3. Search engines periodically change algorithms for returning the best results to users. You need to monitor your website and keep optimizing your website constantly.
How do search engines work?
